I was born in Tibet, the roof of the world. When I was three years old my parents made the conscious decision to send me to boarding school in India for a better access to education. My life has dramatically changed from that moment onwards. I  still wonder if it happen for better or worse reasons. I believe in the beauty of life that everything happens for a reason. Growing up in boarding school at such young age is not walk in the park for any person. In hindsight everything makes so much sense how everything folded out and the kind of person I've become today. I had the privilege of life time to immigrate to The United States with my family when I was around 16 to adventure into a new chapter of my life.

Growing up I've always been fascinated about making something. Be it just a piece of drawing as a kid, making pocket money during middle school days or creating more serious works like building websites and business projects during my high school years. The idea of making something with pure intention and expressing one self has always fueled, inspired and motivated me to use my limited time on this planet more intentionally and meaningfully.

I've always wanted to share this feeling with others who have the same willingness to live a life of more intention & meaning for themself, their family, and their community. 

Less but BETTER 

We want to create simple, high functioning, and minimalist products that adapts with you and won't slow you down. Products that are exceptionally great looking and high functioning for many years to come. Less things to shop, less things to organize, less energy on doing unnecessary task but instead shifts your time and attention towards things that matters the most you. 

 This idea and intention is sadly clouded by distraction of materialism and junks from overconsumption of unnecessary things that surrounded us to diverge our attention from doing meaningful work to doing unnecessary task. Our goal is not feed you with more junks but rather create exceptionally high quality products that are made with pure intention and great attention to detail at length.

Business having soul

Treating people right is fundamental to how we operate business. Unlike many companies who exploits workers by making them work long hours with very little wage in a poor working conditions. We ensure that people who make our products are treated with respect, dignity, and more importantly paid fair share for their work. We fundamentally believe that great products comes from people who really enjoy doing what they love and are treated with respect and dignity. 

We work directly with many independent artisans and very small business owners that shares the same fundamental principles of ours such as Fair trade, eco-friendly approach, and living a life with more intention.

 

Our guiding principles 

1. Fair Trade: We only work with artisans and small business who makes their products ethically with fair trade principles.

2. Eco-friendly: Sustainable materials + traditional technique made in small batch. 

3. Radical transparent: Open about how we operate and who make your products.

4. Improve Everyday: Figure out a better way to do something everyday.

5. High quality: Make great products that can stand the test of time and nature. Be proud to put our marks on the products. 

6. Invest in Trust: Trust is everything. 

7. Simple solution: Keep things simple & never overcomplicate.

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We're here for you

If you have any question for us, just drop us an email at hello@fruda.co and we’ll get back to you within a day. If you’re a customer, and you want to talk to someone in customer service, drop an email to support@fruda.co and we’ll get back to you right away.

You can also follow along on Facebook & instagram @fruda.co 

You can reach out directly to Norbu, our founder. 

If you’re just browsing, enjoy your stay. If you’d like to become a customer, we’d love to have you. Either way, thanks for visiting our store.