Why Fruda?
In this consumerist era there is nothing shortage of businesses selling something to you. We don't want to be just another shop that the sole intention is to make money. Our goal is to create a wonderful shop that is build on the foundation of principles we deeply care and quality handmade goods that we and our partners are proud to put our mark on it.
Fair trade principle: It is our nature to care about one and another yet we are so shortsighted about goods that we consume and everyday. We forget to ask who and how it is made. In the process big companies are exploiting people who are just like us living in places where there is very few economic opportunities.
Fair trade principle enable people to do meaningful work and fairly compensate with living wages and safe working condition. So they can provide the best for their family and loved ones.
Eco-Friendly: We can't ignore the facts about what is happening around the world and fight the climate change even at the most minimal impact. Why because it matters to us.
We explore best to our knowledge about materials and manufacturing techniques that is more environment friendly and consume less energy.
Finally our goods are handmade for the highest quality possible so that you don't have to consume over and over again. A truly beautiful goods
Your one stop shop Shopping can be very daunting and time consuming that can distract us from doing what is most important to us. Our vision is to create one-stop shop so you don't have to go through all the fuss of scrapping the internet looking for everyday goods that are made ethically & sustainably. We make it easy for you to get all of your everyday essentials in one simple & secure transaction.